The current reigning philosophy in skincare is exfoliation. It’s important to remove the outer layers of dead skin to allow fresh skin to appear. Think about it. Retinoids, AHA/BHA exfoliants, peels are all about skin cell turnover. Circ-Cell is a line of skincare based in Dallas, TX turning that prevailing skin paradigm on its head. Circ-Cell believes in building up the skin, rather than tearing it down.