The claim: “A revolutionary formula with spectacular plumping volume that glides over the lashes to coat them one by one. Enriched with Metamorphosis Powder and spherical black pearl pigments, it is specially designed to amplify lash volume and deliver deep intensity to the eyes in a single stroke. …the brush with its exclusive couture design combines two types of fibers to coat and comb the lashes for guaranteed volume.”
The good: I was thoroughly impressed with the staying power of this mascara. It lasted through CrossFit workouts without smudging or smearing, and never ended up on my cheekbones or lower lash area a la Chrissie Hynde.
It does indeed have a rich black pigmentation. It doesn’t seem to clump up, although I’ll always recommend an eyelash comb post-application of any mascara just to keep lashes separated.
The questionable: The brush is oddly shaped and it took a few uses before I adjusted. It isn’t a bad design, just not sure it adds anything either.
And then there’s the price: $28. There are certainly cheaper mascaras that I think do a better job of building both length and volume/thickness without smudging. (Or even cheaper mascaras that do the same mediocre job as this one.)
The verdict: I wanted to love it, but I don’t. I’m going back to my Tarte Lights, Camera, Lashes!